One Watch: omnichannel Shopify Plus with physical stores and ERP
From physical store to digital: an omnichannel ecosystem for premium watches
- Client
- One Watch
- Technology
- Shopify Plus
- Shopify POS
- Integration
- Primavera
- Services
- Migration
- UX/UI
- Custom development
- Integrations
We migrated One Watch to Shopify Plus and connected online, more than 10 physical stores and the ERP into a single omnichannel ecosystem.
One Watch is a Portuguese premium watch brand with more than 10 physical stores across the country. A careful, personalised, detail‑driven product experience is a central part of the brand's identity.
The challenge was to bring that experience into digital without losing what makes it special.
The challenge
One Watch came to Skrey with a decision already made: to move to Shopify Plus. Choosing that plan reflected an awareness that the complexity of its business model called for a robust platform and a partner able to solve it from the ground up.
The scope was ambitious: a national and international online channel; integration with a network of more than 10 physical stores in a true omnichannel model; a full connection to the ERP; data migration and centralisation for management and analytics in Shopify.
This wasn't a store project. It was building business infrastructure.
Design and frontend
We created a fully custom UI/UX, designed to reflect the brand's premium positioning: simplicity, control and elegance. The frontend implementation followed the design faithfully, ensuring consistency between what was conceived and what the end customer experiences.
360º ERP integration
We built a two‑way integration with the brand's ERP, covering every critical e‑commerce flow: Product and pricing: automatic catalogue sync; Omnichannel stock and store transfers: real‑time inventory visibility and movement; Orders and accounting documents: the full flow from purchase to invoicing; Exchanges and returns: with the related documents issued as part of the process.
Energy for Life: a configurable omnichannel product
One Watch has a product line with very specific mechanics. The masters, bracelets and necklaces, gain value and price when combined with charms, and two charms are needed to complete a set.
We created a digital experience that mirrors the one in store: the same logic as the drawer holding every available charm for the customer to explore and choose from. Underneath, we developed a Shopify Function that merges the items in the cart and automatically applies the correct set price. This logic works both online and in POS, delivering a truly omnichannel experience.
Engraving app with location logic. We developed a custom engraving app with location‑based routing rules, since not every store can engrave. Orders with this service are automatically routed to the stores that can fulfil them, with no friction for the customer and no operational effort for the brand.
Results
One Watch now runs a fully integrated digital and physical ecosystem: online and stores share the same real‑time inventory, data flows centrally, and the premium product experience isn't lost on the way to the screen.
We didn't just deliver a Shopify store. We delivered the infrastructure that lets One Watch grow with control, with data, and with the flexibility Shopify Plus offers brands with complex business models.
