Portugal Jewels: Prestashop to Shopify migration, B2C and B2B
Tradition, legacy and history in every detail
- Client
- Portugal Jewels
- Technology
- Shopify
- Services
- Shopify store
- Migration
- UX/UI
- Custom development
- SEO
We migrated Portugal Jewels from Prestashop to Shopify and set the brand up to sell B2B across multiple markets.
Portugal Jewels is a brand deeply rooted in Portuguese jewellery heritage, turning traditional references into contemporary pieces. Each piece carries history, symbolism and identity, reflecting techniques and references passed down through generations.
The challenge
The website had to respect that essence: a simple, timeless, quiet design that lets the jewellery take centre stage. But the challenge went far beyond aesthetics: migrate the whole operation from the old Prestashop store (customers, orders and catalogue) without compromising business continuity; create a new structure ready to support a B2B channel; serve different markets with distinct commercial terms, catalogues and prices; build a scalable technology foundation to support international growth; prepare the brand to scale internationally in a consistent way.
This wasn't just a migration. It was a strategic rebuild of the digital platform.
A design that respects the product and its history
We developed a discreet, elegant visual approach where the interface frames the pieces and never distracts from them. The goal was to create: a clean, balanced experience focused on the detail of each piece; clear, intuitive navigation aligned with the brand's premium positioning; a digital environment that conveys trust, longevity and authenticity.
The design was made to be timeless, just like the jewellery.
A content structure built to communicate and scale
To let the brand tell stories on an ongoing basis, we developed a flexible system of modular templates for creating multiple landing pages with no technical dependency. These pages became a central tool for: presenting collections and campaigns; building editorial narratives; activating SEO strategies; quickly adapting communication to different markets.
The store stopped being just a catalogue and became an active communication platform.
Rebuilding the operation with integrated B2B logic
In the back office, we designed an architecture fully prepared for the brand's international business model. We implemented: company management for trade customers; independent catalogues per market; differentiated pricing structures; specific purchase and visibility rules by region; custom commercial terms by customer type.
This foundation lets Portugal Jewels operate in several markets at once while keeping operational control and consistency.
Migration as a starting point, not a limit
The move from Prestashop was treated as an opportunity to reorganise and optimise, ensuring: continuity of critical data; a new, more robust architecture ready to grow; greater flexibility in managing the platform going forward.
The project didn't replicate the past: it redesigned it.
Results
Portugal Jewels now has a modern, solid and scalable platform, ready to serve different markets and sales models without losing what sets it apart: its emotional connection to Portuguese heritage. Today the website works as:
- A digital showcase where the product and its story are at the heart of the experience;
- An active tool for communication, campaigns and international positioning;
- A robust B2B infrastructure adapted to different commercial realities;
- A technology foundation ready to evolve with the brand.
Here, tradition and technology work together for the same purpose: to keep telling stories, now in digital too.
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