Skrey

Xtreme: Shopify store integrated with the PHC ERP

Modern, detailed and made for people who value design

Client
Xtreme
Technology
Shopify
Services
Shopify store
UX/UI
Integrations

We designed Xtreme a minimalist store where the product shines, integrated with the PHC ERP from catalogue to orders.

Xtreme is a young, ambitious brand with a clear focus: minimalist design and quality products. The brand is all about modernity and detail, and the online store had to reflect that without stealing the spotlight from the product.

The challenge

Create a store where the design had personality, but the product shone above all. And make sure the whole operation ran like clockwork, integrated with the PHC ERP, from products to customers, prices and orders.

Xtreme home page on desktop: Superstar campaign, new arrivals and Carhartt jackets

Design in service of the product

We designed a minimalist visual experience where negative space and typography play the leading role. Every component was conceived to support the product, never to compete with it.

Xtreme on mobile: Salomon XT-6 campaign, new collection and product page

PHC integration

The PHC integration keeps the following in sync: catalogue; specific prices; customers; orders; order statuses.

Xtreme product page with size grid, stock per store and cart

Bespoke collection templates

Because the catalogue behaved differently by category, we created specific collection templates that reinforce the visual identity and add detail where it's needed.

Xtreme caps collection grid on desktop and mobile

Results

The result is a modern, consistent store that feels sophisticated without being pretentious, fully focused on the product and full of small details that reinforce the brand's identity. It's the right balance between aesthetics and technical precision.

Xtreme now has a digital showcase that matches the care it puts into every piece it sells.

Sales growth
+60%
Sales growth
More traffic
2x
More traffic
Average order value (AOV)
+20%
Average order value (AOV)
Returning customers
+30%
Returning customers

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