Unified Ecommerce Summit
One day, four rooms and the people building Portuguese e‑commerce.
This is what 2026 looked like, in 1 minute.Watch on the Unified site
Unified is the yearly gathering of the e‑commerce ecosystem in Portugal. It started as Shopify Connect, grew into a name of its own, and Skrey has been organising it since the Shopify Connect days.
- Next edition
- 2027 · Date to be announced
- Last edition
- 23 September 2026, Hilton Porto Gaia
Our story
From Shopify Connect to Unified.
It started in 2024 with Shopify Connect, organised by Skrey and Napps: around 100 people in the same room, brands, partners and the technology of the Shopify ecosystem in Portugal.
In 2025 we brought the ecosystem together again for a second edition, with around 150 people, and Weboost joined the organisers. In 2026 the event grew to more than 250 people and took its own name: Unified Ecommerce Summit.
That's what Unified means: uniting brands, people and technology around the same question, what makes a store grow.
We do it because Portuguese e‑commerce grows faster when the people building it know each other. Merchants, agencies and platforms sharing what works, face to face, with no booths and no sales pitches.
Manifesto
This is where Unified is born.
A brand that stands for what we believe in.
To unite.
- Unite people.
- Unite brands.
- Unite technology.
- Unite knowledge.
- Unite ideas and experiences.
Because it is when we bring together different perspectives, different solutions and different people that we create the most value.
Unified.
- One ecosystem.
- One community.
- Built by everyone.
Who organises it
A group from the Shopify ecosystem.
Unified is organised by Skrey, Shopify, Napps and Weboost. On Skrey's side, the same team that works with Shopify brands every day shapes the programme, picks the topics and takes care of the details of the day.
Programme
Topics for people running a store: growth, payments, AI, operations and what is changing on Shopify.
Room
A curated room: merchants, agencies and platforms worth putting at the same table.
Stage
In 2026, the Skrey team opened the day, moderated a panel and ran a workshop.
What happens
Four rooms. One direction.
Each room takes a different angle on the same question: what makes a store grow. This is how the day ran in 2026.
- 01
Auditorium · Growth
10:00
Opening, panels and lightning talks. Portuguese and Spanish brands, partners and Shopify on what is changing in e‑commerce.
- 02
Lunch · Connect
13:00
The day slows down. Two hours at the table with the merchants and professionals in the room, which is where the best conversations happen.
- 03
Workshop · Scale
11:30 · 16:30
Three rooms in parallel, 30‑minute sessions. Everyone picks their own: payments, AI, logistics, retention, search, compliance.
- 04
Cocktail · Boost
19:00
The day closes with a sunset cocktail, to carry on the conversations that started in the rooms.
Unified Talks
During the year the conversation carries on: episodes with merchants, Shopify partners and the apps they run on, each on a single problem.
See the episodesIn numbers
Sessions in Portuguese, Spanish and English. The day is photographed, filmed and partly livestreamed.
- Decision-makers and merchants
- 250+
- Decision‑makers and merchants
- Expert speakers
- 15+
- Expert speakers
- Day
- 1
- Day
- Rooms
- 4
- Rooms
Editions
How we got here.
- 2024
Shopify Connect (2024)
The first edition, by Skrey and Napps. Around 100 people from the Shopify ecosystem in Portugal.
- 2025
Shopify Connect (2025)
The second edition, with around 150 people from the ecosystem in the same room again and Weboost now among the organisers.
- 23 Sep 2026
Unified Ecommerce Summit (23 Sep 2026)
The first edition as Unified, at Hilton Porto Gaia in Vila Nova de Gaia. More than 250 people across the auditorium, three workshop rooms and the lunch.
- 2027
Next edition (2027)
Date and venue to be announced.
They were in the room
In their own words.
Merchants, agencies and platforms on what the day was worth, from the previous editions.
This was by far the best privately organized Shopify event I've seen in Europe. Can't wait for the next one!
“Shopify Connect was essential to expand our network and learn new e‑commerce strategies.”
“The quality of speakers and networking were worth every minute. Already looking forward to the next edition!”
“Absolutely incredible, the venue, the speakers, and above all a space that truly promotes networking and meaningful connections with other brands.”
“I attended Shopify Connect by Skrey and Napps and it was a great experience. Strong networking and practical Shopify insights made it a valuable event for anyone in e‑commerce.”
“At Shopify Connect, the strength of the Shopify ecosystem was clear. A day of practical insights and great conversations, with valuable takeaways for our daily e‑commerce work.”
“Proud to have been part of Shopify Connect Portugal's Shopify ecosystem gathering, where people, brands, partners and technology come together for real connection and impact in e‑commerce.”
“Amazing event! I met potential partners and learned a lot about the latest Shopify trends.”
“The level of ecommerce events in Portugal has clearly been raised. We all benefit from it.”
“I attended both editions and the level of the event is truly incredible, from the selection of partners to the quality of the content.”
“Being part of this community has been a great experience. It's a dynamic and open space where practical ideas, strategies, and real e‑commerce insights are shared, truly valuable for anyone working in the industry.”
“Shopify Connect has been a great opportunity to discover new tools, connect with Shopify partners, and exchange insights with other brands. For us at Arcádia, it has led to valuable partnerships and concrete steps to grow our e‑commerce.”
“I left the last Shopify Connect with new connections and a clearer vision of where we're heading. It's not just about tech, it's about people.”
The day
From the 2025 edition.
Next edition
See you in 2027.
The date and the venue are not set yet. People on the list hear first.