Flama: single‑brand Shopify store with a product comparator
In a crowded market, helping customers choose is the best way to sell
- Client
- Flama
- Technology
- Shopify
- Services
- Shopify store
- UX/UI
- Custom development
- CRO
In a market where every appliance looks the same, we gave FLAMA a single‑brand store that teaches people how to choose: a comparison tool built for non‑experts and product pages built with metaobjects, where every product gets its own editorial experience.
FLAMA is a Portuguese small home appliance brand with four decades of making everyday life at home easier. From the kitchen to cleaning, it has a wide range, available across the country's main retail chains.
But selling in someone else's store isn't the same as selling in your own. Online, FLAMA needed a space where the brand and its products could speak for themselves.
We started from a simple idea: people who understand what they're buying, buy with confidence. We designed a single‑brand store that sells by teaching.
The challenge
The small appliance market is saturated. To the customer, a vacuum is a vacuum and an air fryer is an air fryer, until someone shows them the difference.
Standing out in a crowded market. The store had to show why a FLAMA product is worth choosing. Helping customers decide within the range. With several similar models, customers needed to understand which one was right for them, without getting lost in spec sheets. Giving every product the stage it deserves. A generic product page isn't enough to explain technology, use and benefits.
A single‑brand experience. We designed a store made only for FLAMA, where the brand takes centre stage and the range is presented with the clarity and confidence of a brand that knows its products well.
A comparison tool that teaches how to compare. We designed a comparison tool for non‑experts. Customers pick the models they want to compare and see them side by side: price, reviews and every feature that really matters in the decision, from power to battery life, from filters to accessories. The differences are in plain sight, and choosing stops being a guess.
It's not just a table: it's a way of teaching customers how to look at an appliance, what each feature means and which model suits their home.
Product pages with their own narrative
We built the product pages with metaobjects, so each product can have a page made to measure: its own blocks, its own content, its own story. Every page works as a dedicated product presentation, explaining the technology, showing the product in use, answering common questions and guiding the customer to purchase.
And because it's built on metaobjects, this level of detail is managed by the FLAMA team in a structured way, without needing development for every new launch.
Custom development. The design was custom‑built, so the comparison tool and product pages work exactly as intended, on desktop and mobile.
How we worked. We started by understanding how customers choose an appliance: what they compare, what makes them hesitate and what makes them decide. Only then did we design the comparison tool and the product page structure, built to scale across the full range.
Results
FLAMA now has a store that doesn't just show products: it helps people choose them. The comparison tool turns technical specs into clear decisions, and every product page tells the full story of that appliance, with the depth of a dedicated presentation.
In a market where everyone competes on price, FLAMA competes on trust.
If your products deserve more than a spec sheet, let's talk. We design stores that help you sell.
