Tupperware: direct selling on Shopify Plus, with a custom MLM app
Community, tradition and a one‑of‑a‑kind business model
- Client
- Tupperware
- Technology
- Shopify Plus
- Services
- Shopify store
- Custom development
- Integrations
- UX/UI
We brought Tupperware's direct‑selling model to Shopify, with one store for end customers and a parallel one for consultants.
Tupperware isn't just a brand. It's part of Portugal's collective memory. For decades, it stood for household innovation, quality and, above all, community. The iconic "Tupperware parties" weren't just about selling: they were gatherings, moments of sharing, demonstrations and get‑togethers.
The brand grew in Portugal through a unique model, MLM (Multi Level Marketing), in which consultants sell, build teams, earn commissions and create real human networks. It's a business deeply tied to people, trust and relationships. Which meant this project had to be completely different from anything we usually do.
The challenge
Tupperware doesn't work like a traditional online store. Here, selling is only part of the equation. The rest is team building, commission management, hierarchies, targets and incentives.
So the challenge was almost twofold: create an intuitive experience for any end customer; create an entirely different ecosystem for consultants, with their own prices, discounts, exclusive campaigns and tools to run their business.
And all of it within Shopify.
A consultant ecosystem inside Shopify. To respect the business model, we integrated the store with the Big Grow app, which allowed us to: set specific sales conditions per consultant; calculate commissions and bonuses automatically; create teams, levels and consultant networks; give access to exclusive information in a members' area.
When a consultant logs in, they literally enter a parallel store: different prices, different campaigns, different tools, all designed to support their business within the Tupperware ecosystem.
Discounts by customer segment. We also created discounts by customer segment, such as the Starter Kit, which only activates when a consultant buys certain products together and meets certain conditions.
A store with community in its DNA. Tupperware is about people. So the design and experience were built around the idea of a connected community: clear, accessible, light and familiar.
A custom MLM app for Portugal and Spain
To support the consultant network in Portugal and Spain, Skrey built a custom MLM app, with its own front end and back end, connected to the Shopify Plus store.
The app runs the whole multi‑level structure: consultant hierarchies, teams and uplines across several levels; commissions, bonuses and targets calculated automatically at every level; a consultant area with sales, team, orders and performance always up to date; a back office for the Tupperware team to manage rules, campaigns and payouts.
With a network of this size, performance was a priority from day one. The architecture was designed to process large volumes of data, orders and commission calculations without slowing the experience down, even at campaign peaks.
Results
This wasn't just about digitising a business. We brought a decades‑old model, so human and so particular, online without losing the identity that made it part of so many Portuguese families' lives.
See more success stories
Quebramar
- Migration
- Custom Storefront
- UX/UI
A migration done in detail, for a brand with 54 stores and a loyal community
HomyCasa
- Migration
- Checkout
- Integrations
A checkout that knows the operation as well as the team does
One Watch
- Migration
- UX/UI
- Custom development
From physical store to digital: an omnichannel ecosystem for premium watches