Quebramar: Shopify Plus migration with SAP B1 integration
A migration done in detail, for a brand with 54 stores and a loyal community
- Client
- Quebramar
- Technology
- Shopify Plus
- Integration
- SAP B1
- Qero Loyalty
- Services
- Migration
- Custom Storefront
- UX/UI
- Custom development
We moved Quebramar to Shopify with a complete catalogue, more than 200,000 customers migrated and reconciled, a store ready for its SAP ERP and 54 physical stores, and the Clube Quebramar at the heart of the experience.
Quebramar is a Portuguese fashion brand with a strong physical presence, 54 stores, and a loyal customer community gathered in the Clube Quebramar.
A brand of this size can't have an online store that lives on its own. Digital had to keep pace with the stores, the ERP and the club, and give the team a platform they could run without relying on manual processes.
The challenge
Switching platforms was the easy part. The hard part was bringing over everything that makes Quebramar work, without losing anything along the way: A large, detail‑rich catalogue. Images, titles, descriptions, compositions and size grids, coming from the previous platform and from SAP, had to reach Shopify complete and consistent. A very large customer base. Around 204,000 records, with data to clean, transform and validate before entering the new store. A store ready for the ERP. Stock, product references and tax data live in SAP, and Shopify had to be structured to receive the integration without creating noise. A loyalty club with its own rules. Members' cashback had to work alongside promotional campaigns, with no conflicts at checkout. 54 physical stores. The online store also had to serve customers who prefer to pick up in store.
We treated Quebramar as an operation, not a website.
Catalogue migration at scale
Instead of manual processes, we worked on the catalogue directly through Shopify's APIs, with bulk operations tied to each product's SAP reference: images automatically assigned and ordered across several collections, based on SAP references; titles and descriptions enriched by cross‑referencing data from the previous platform with the new store; product composition loaded in bulk from information grouped by model; sizes reordered across the full catalogue, including draft products; combined listings with colour swatches, so customers can move between variants naturally.

Clube Quebramar at the centre of the experience
Quebramar's loyalty programme runs on the solution from E‑goi, our partner. Each member's available cashback is applied as a discount and stacks with running promotions on separate lines, so customers can clearly see what they're getting. Members are segmented in Shopify, opening the door to dedicated communication and offers.
Customers migrated with care and a store ready for the ERP. We imported around 204,000 customers with data transformation, batch processing and error remediation. At the end, we delivered a reconciliation report so Quebramar knows exactly what came in and why. No customer was left behind by accident.
We configured Shopify to mirror how the brand actually operates and to receive the SAP integration: a single Online location handles all shipping, while the 54 physical stores stay active for pickup; tax ID (NIF) validation designed to reach SAP in the right format; a service that detects customer email changes, keeping data aligned across systems.

Results
Today Quebramar has a Shopify store that works hand in hand with the rest of the business. The catalogue arrived complete, customers arrived validated, the store is structured for the ERP, the loyalty club is part of the shopping experience and the 54 physical stores are available for pickup. The team gained autonomy and a foundation ready to grow, without depending on manual work to keep everything aligned.
A brand with strong physical roots deserves a digital presence to match. That's what we built with Quebramar.
- Customers migrated and reconciled
- ~204k
- Customers migrated and reconciled
- Physical stores active for pickup
- 54
- Physical stores active for pickup
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