TOWORKFOR: B2C, PRO and B2B Shopify Plus on one ERP
Three businesses, two stores, one ERP
- Client
- TOWORKFOR
- Technology
- Shopify Plus
- Services
- B2B
- UX/UI
- Custom development
- Integrations
We built TOWORKFOR a Shopify Plus operation with two stores and three experiences, B2C, PRO and B2B, each with its own catalogue and design, connected to a single ERP and with a custom quick order for high‑volume buyers.
TOWORKFOR is a safety footwear brand that brings together style, comfort and protective technology, made for professionals who expect as much from their footwear as they do from their work.
The brand sells to very different audiences: the professional buying a single pair, the company equipping a whole team, and the reseller ordering hundreds of pairs per model. Each buys differently, sees different prices and needs different information. One store for everyone would serve no one.
The challenge
The goal was to give each channel the right experience, without multiplying the complexity of the operation: Three business models, B2C, PRO and B2B, each with its own catalogues, products and terms. A single source of truth. Stock, prices and orders had to come from the same ERP, for every channel. Frictionless volume buying. A reseller can't order hundreds of pairs size by size, page by page. Technical information at hand. In safety footwear, certifications, protection levels and technical sheets are part of the buying decision.
We designed an architecture where each audience has its own store, while the operation stays one.
Two stores, three experiences
We set up two Shopify Plus stores. The first combines B2C and PRO, a commercial B2B channel for professionals and companies. The second is dedicated to B2B. Each experience has its own catalogue, products and rules, and all of them run on the same, fully integrated ERP. The brand runs three businesses without running three operations.
A design for each business. We didn't apply the same layout to three audiences. We designed three themes, each shaped around how that customer buys: inspirational and product‑led for B2C, practical and to the point for PRO and B2B. TOWORKFOR's bold, recognisable identity carries through all of them.
How we worked. We were involved at every stage: discovery, UX/UI, development, integration and launch. We started by understanding how each of the three audiences buys, and only then designed the store architecture and the experience for each channel, on desktop and mobile.
Quick order: the B2B mega block
For high‑volume buyers, we built a custom quick order block. In a single listing, customers see each model with its full size grid and order everything without leaving the page: retail price and purchase price, side by side; available stock per size, in real time; restock date and incoming quantity, so orders can be planned ahead; quantities per size, with item count and order value always up to date; an entire model added to cart in one go.
What used to take dozens of clicks becomes a single decision.
Filters built for professionals. The catalogue filters by what really matters on the job: collection, protection level (S3, S1P, S2, ESD, WR, SRC), colour and size. Finding the right pair for each role stops being a search and becomes a choice.
Technical information always at hand. On every product, the certification, technical sheet and safety leaflet are one click away. Anyone buying for a team has everything they need to make the decision, and to justify it.
Results
TOWORKFOR now has a Shopify Plus operation that speaks each customer's language: professionals shop as they would on a brand ecommerce site, while PRO and B2B customers order in volume with the efficiency of a professional tool. Behind it all, a single ERP keeps stock, prices and orders aligned across every channel.
Three businesses, one operation. That's how B2B and B2C should live together.
If your business sells to different audiences, let's talk. We shape Shopify Plus around each of them.
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