NAE: multi‑market B2C and B2B Shopify for vegan footwear
Vegan footwear, made in Portugal, sold worldwide
- Client
- NAE
- Technology
- Shopify
- Services
- Shopify store
- B2B
- Multi‑market
- Integrations
- UX/UI
For NAE, the Portuguese 100% vegan footwear brand, we built a carefully crafted Shopify operation true to the brand: B2C and B2B on the same platform, several international markets and an integration that keeps catalogue and prices in sync across every country.
NAE was born in Lisbon in 2008, with a conviction built into its name: No Animal Exploitation. It designs distinctive footwear, handmade in Portugal from plant‑based and recycled materials, and never uses animal materials.
It's a purpose‑driven brand, but also one with international ambition: it sells to end customers and resellers across several countries. Digital had to live up to both, the cause and the business.
The challenge
A store as carefully crafted as the product. Every NAE shoe is designed down to the detail, and the store had to convey the same care, the brand's values and the story behind each material. B2C and B2B side by side. End customers and resellers buy differently, on different terms, and each needed the right experience. Several markets, one operation. Currencies, prices and catalogues tailored to each country, without multiplying the team's workload. Data that's always right. With so many markets and channels, catalogue and prices couldn't depend on manual updates.
How we worked. We started by understanding NAE's operation: who buys, where and on what terms. From there, we designed the experience and the store architecture in parallel, so the brand, B2B, markets and integration grew as a single project.
We built an operation where the brand comes through on every page and the complexity stays behind the scenes.
An experience true to the brand
We designed a store that reflects NAE's positioning: refined, contemporary and product‑led. The design gives room to the footwear and the story behind it, from plant‑based materials to handcrafted production in Portugal. The brand's purpose isn't tucked away on a single page; it runs through the whole experience.
Multi‑market from the ground up
We configured the store to sell in several countries, with currencies, prices and content tailored to each market. Customers see the right store for their country, and the team manages everything from one place.
B2B on the same platform. We set up the B2B channel within the same Shopify operation, with an experience designed for resellers. Terms, prices and catalogue tailored to each trade customer sit alongside the consumer store, without duplicating management.
Catalogue and price integration. We integrated the catalogue and prices for every market, so information reaches the store automatically and consistently. Products, country‑specific prices and B2B terms stay in sync, with no manual processes and no room for error between markets.
Results
NAE now has a Shopify operation as consistent as its values: a carefully crafted store that conveys the brand in every detail, and a structure that sells to end customers and resellers across several countries, with catalogue and prices always aligned.
A purpose‑driven brand, ready to grow at scale.
If your brand sells across multiple markets and channels, let's talk. We build Shopify operations shaped around your growth.
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