Latitid: a swimwear Shopify store built to convert
How will this bikini fit me?
- Client
- Latitid
- Technology
- Shopify
- Services
- Shopify store
- UX/UI
- Custom development
- CRO
For Latitid, a Portuguese swimwear brand, we designed a store that answers the most important question when buying a bikini online: how will it fit me? A catalogue with product or on‑body views, product pages that showcase the lifestyle, and reviews that clear up the last doubts.
Latitid is a Portuguese beachwear brand that doesn't just sell bikinis: it sells a lifestyle. It invests in photoshoots that tell stories of summer, travel and places, and each collection is conceived as a world of its own.
But a bikini is one of the hardest products to buy online. It's a personal piece that has to fit the wearer's body well, and doubt lingers right up to the final click.
The challenge
Answering "how will it fit me?". Customers needed to see not only what the bikini looks like, but how it fits on a real body. Giving the lifestyle a stage. The brand invests in photoshoots, and those images deserved room to shine, not to sit hidden in a gallery. Clearing up doubts before purchase. Size, cut, comfort: every uncertainty is a reason not to buy, or to return.
How we worked. We started from the doubts people have when buying swimwear online and designed the journey around them: what customers need to see in the catalogue, what they need to know on the product page and what makes them trust the moment of purchase. At every step, the question was the same: how do we reduce uncertainty without losing the brand's emotion?
We designed every step of the journey so that doubt gives way to confidence, and the brand comes through in every image.
A catalogue with two ways of seeing
On the catalogue page, customers choose how they want to view the bikinis: the product on its own, to see the cut, colour and details, or worn, to see how it fits on the body. Two questions, "what is it like?" and "how does it fit?", answered on the very first page of the journey.
A space for the images to shine
A brand that invests in photography needs a store that does it justice. We designed an experience where Latitid's shoots take centre stage, convey the brand's lifestyle and let customers picture themselves in the summer each collection tells.
An enriched product page
The product page goes beyond the traditional gallery. Alongside product photos, it shows campaign imagery, video and the story behind each piece, tied to the place that inspired the collection. It also brings together the information that really helps people decide: the model's measurements and the size she's wearing, the size guide, composition and care.
Customers don't just see a bikini; they see themselves wearing it.
Reviews that answer "will it look good on me?" We integrated customer reviews into the product page, because with this product, the opinion of those who've already bought is gold. How it fitted, whether the size was right, whether they loved it: other customers' experience answers the questions no photo can.
Custom development. We built the design to measure, so the catalogue, product page and reviews integration work exactly as intended, on desktop and mobile.
Results
Latitid now has a store that sells the product and the lifestyle at the same time. The brand's imagery gets the stage it deserves, and every step of the journey is designed to minimise doubt and build certainty at the moment of purchase.
When everything depends on how it fits, the best way to sell is to show.
If your product depends on confidence at the moment of purchase, let's talk. We design journeys that turn doubts into decisions.
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