Cauny: a Shopify store for designer watches
Every watch a signature piece. Every page an architect's language
- Client
- Cauny
- Technology
- Shopify
- Services
- Shopify store
- UX/UI
- Custom development
For Cauny, we designed a store that treats every watch as a signature piece, and gave The Architects of Time series an experience to match: each page reflects the style of the architect who designed the watch, from Álvaro Siza to Tadao Ando.
Cauny is a watch brand with a refined identity and an authorial eye. Since 2023, it has invited some of the world's greatest architects to translate their vision of time, space and proportion into a wristwatch. The result is The Architects of Time series, with pieces signed by Álvaro Siza Vieira, Rafael Moneo, Eduardo Souto de Moura and Tadao Ando, all Pritzker Prize laureates.
When the product is designed by masters of architecture, the store can't be an ordinary shop window.
The challenge
Presenting the product as a work of art. A Cauny watch isn't just an accessory, and the online experience had to present it with the same care with which it was conceived. Giving each architect a voice. Siza, Moneo, Souto de Moura and Ando have very different languages, and each collection had to reflect the one who designed it. Keeping the brand coherent. Four distinct worlds had to live together within a single Cauny identity.
We started from one premise: if architecture inspired the watches, it should inspire the store too.
Templates designed as exhibition spaces
We designed page templates and a UX/UI experience that present the product as a work of art. Space, proportion, light and rhythm: the same principles that guide architecture guide how each watch is presented. The product has room to breathe, and the customer has time to appreciate it.
A page in each architect's language
For The Architects of Time series, we made each page reflect the style of the architect it's named after. Souto de Moura's restraint and rigour, Tadao Ando's geometry and light, Siza Vieira's clarity, Moneo's sense of order: each collection gets its own experience, translating the work of its designer into digital.
Visiting a collection is, in a way, like stepping into one of their buildings.
One brand, four worlds
Despite the different languages, the experience remains unmistakably Cauny. We created a system where each architect has room to express themselves, without the brand losing its coherence or the customer losing their way.
Custom development. We built the design to measure, so every template and every architect page reaches the screen with the same precision with which it was designed.
How we worked. We started with each architect's body of work. Before designing a page, we studied what makes each language recognisable, and only then translated it into layout, typography, imagery and rhythm. Design and development stayed within the same team, so no detail was lost along the way.
Results
Cauny now has a store where the watch is treated as what it is: a signature piece. And The Architects of Time series has a digital presence worthy of the names behind it, with every page as recognisable as the work of the architect it represents.
When the product is architecture, the store has to be too.
If your brand creates pieces that deserve to be contemplated, let's talk. We design experiences that live up to your product.
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