Amoretta: a single‑brand perfume Shopify store
How to sell a perfume no one can smell
- Client
- Amoretta
- Technology
- Shopify
- Services
- Shopify store
- UX/UI
- Custom development
How do you sell a perfume no one can smell? For Amoretta, Maria Maia's fragrance brand, we designed a single‑brand store where design does the work of scent: every page was made to be felt before it is read.
Amoretta is the fragrance brand created by Maria Maia, influencer and entrepreneur. A brand born from a close‑knit community and a creator with a very distinctive voice.
Perfume may be the hardest product to sell online. In a store, customers pick up the bottle, try it and decide in seconds. On a screen, the sense that matters most simply isn't there.
The challenge
Maria Maia came to us with a very clear question: how do you sell a perfume through a 100% online experience, when it's impossible to smell it?
The answer couldn't lie in a list of fragrance notes. It had to lie in the experience: Conveying sensations without the main sense. Customers had to imagine the perfume before owning it. A brand with personality. The store had to feel as Amoretta as the bottle itself, not a generic beauty showcase. The product at the centre. Each fragrance needed room to tell its story and spark desire.
We started from a simple idea: if customers can't smell it, they have to feel it. We approached design as the visual translation of a fragrance.
A single‑brand experience, built from scratch
We designed a store made only for Amoretta, without starting from a generic theme. Every choice, from colour to typography, from page rhythm to photography, was made to convey the world of the brand and of Maria Maia.
Design you can feel. We worked on the design the way you'd work on a perfume: in layers. Imagery, colour and the way content unfolds as you scroll create an atmosphere rather than a shop window. The goal wasn't to describe the scent, but to evoke the feeling it brings.
The product as the lead
Each fragrance has its own space, atmosphere and story. The product page doesn't just show a bottle: it invites customers to imagine the moment, the place and the emotion behind that perfume. That's where the buying decision happens.
Custom development. What we designed was custom‑built, so the experience reached the screen without compromise. No theme adaptations: every sensory detail imagined in the design is there in the final store.
How we worked. We started from Maria Maia's question, not from the pages. Before designing anything, we defined how each fragrance should feel, and only then translated that into interface. Design and development stayed within the same team, so the sensory intent wasn't lost between Figma and the store.
Results
Amoretta now has a store that doesn't try to replace the sense of smell, but awakens it. A single‑brand experience, with the product at its heart and a design that conveys sensations, worthy of a brand created to move people.
Some products are explained; others are felt. Amoretta is the second kind, and so is its store.
If your brand sells something that is felt more than explained, let's talk. We design experiences around your product.
- Orders in the first 6 hours
- 1,000+
- Orders in the first 6 hours
See more success stories
Darty
- E-commerce engineering
- Design
- UX/UI
High-performance e-commerce focused on automation, scalability and user experience
Tupperware
- Shopify store
- Custom development
- Integrations
Community, tradition and a one-of-a-kind business model
Quebramar
- Migration
- Custom Storefront
- UX/UI
A migration done in detail, for a brand with 54 stores and a loyal community